Whoever who have lived at least long enough as I did, would have loved the King of Pop. A decade and a half ago, I remembered Michael Jackson as being one of my idols on the big stage. He had the best stage presence ever looking at how extravagant his concerts usually were. With the shiny glove he had on, paired with a prominent Drum-major-like jacket and aviators, who can ever not love his emotional songs written for the world? And I still remember how during the primary school days, we were all very much exposed to him during assembly as his music video “Heal the World” was played. MJ then stayed out of the press for many years after that. And yet, now our beloved King of Pop has done it again, capturing the eyes of the media. This time in an unexpected twist of event- his death.
Above is a video where passer-bys were interviewed asking about their opinions on MJ’s passing in which the interviewer eventually added his different 5 cents worth on why, MJ died.
“Death automatically comes to us because we are sinners. And the bible says, “the souls that sins; it shall die,” the real reason we shall one day die is because we have sinned against god. We have an appointment to keep with death. Good freely offers, us an alternative. Please think about your eternal salvation. There’s nothing more important then when your soul returns.”
On the contrary, the news that we are usually exposed to (eg: CNA, ET) tells us that it is due to the dangerously high levels of drug overdose prescribed to MJ that led to his unfortunate death. Such mix views the many media is making us believe.
According to Charles Wright, the media has four functions:
- Surveillance (to present information)
- Correlation (to give audience room for self-evaluation)
- Cultural transmission (to expose other culture into the local arena)
- Entertainment (to provide eg: just for laughs)
And from MJ’s death alone, we got a taste of these different functions of media. Entertainment Tonight gave a much more sensational feel to the news as compared to Channel News Asia when they were reporting the same news. In addition, agenda setting was being used. The media had a repeated news coverage about the death of the King of Pop to raise the importance of the issue. When you think about it, MJ’s death was intensely reported even more frequent than any news regarding natural disasters that happened in the world. So, where has our priorities gone to? Is keeping up to date about MJ’s death investigation more important than helping any of our neighbours trapped alive under the rubble?
See, the media nowadays is so powerful as to prime all of us into adopting a certain way of thinking that we sometimes forget what is really important in reality.
“In short the mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about.”
-Shaw & McCombs, 1977
Don’t you think so too?

